• GDP: 1.6 trillion USD
  • Sectors: Agriculture 1.7% Industry 28.4% Services 69.9%
  • Unemployment: 7.0%
  • Import Partners: USA, China, Mexico
  • GINI per capita: $52,200
  • Fitch Rating: AAA Stable
  • 4 Largest Urban Areas: Toronto, Montreal, Calgary, Ottawa


  • Population Size: 35.7 Million
  • Religion: 3.2% Muslim, 76% Christian 23.9% No religion (or not stated)
  • Median Age: 41.7 years
  • Languages: English, French
  • Literacy: 99%


  • Total: 9.9 million sq km
  • Land: 9 million sq km
  • Water: .9 million sq km
  • Border countries: United States


  • Radio: CBC Radio One, CBC Radio 2, CBC Radio 3, Premiere Chaine, Espace musique, TSN Radio, CKOI, NRJ, Rouge FM, Reseau des Appalaches, Rythme FM, Natice Communications, Missinipi Broadcasting Corporation, Aboriginal VOIces, Wawatay Native Communications Society
  • Television: CBC, City, CTV Television Network, Global Television Network, Ici Radio-Canada Tele, TVA, Aboriginal Peoples Television Network.
  • Print: National Post, The Globe and Mail, Toronto Star, Le Journal de Montreal, La Presse, 24 Hours Toronto, Metro Toronto, Le Journal de Quebec, Toronto Sun.
  • Internet: 87% penetration
  • Mobile phones: 79.1%
  • Smartphones: 55%


Canada was colonised by the British and French and was significantly influenced by these cultures. Up until the European wars of the early 20th Century, Canada and the USA had on and off conflicts stemming from Canada’s influences from European continent and freedom and growth of the United States. During the World Wars, Canada and the United States mutually came to the aid of the United Kingdom and then in the Cold war mutually defended against the Soviet Union. Canada is still headed by the Queen of Britain, Elizabeth II but by the 1980s completed non violent separation and autonomy from the United Kingdom. Canada still uses a Westminster style Parliament along with an American style Federal model but gives its regions (Quebec, Nova Scotia, Alberta, British Colombia etc.) a great deal of autonomy. Canada pursues a liberal democracy with elements of social welfare.

Suffrage: 18

Voting Patterns:

  1. 1949-1956 Liberals
  2. 1957-1962 Progressive Conservatives
  3. 1963-1978 Liberals
  4. 1979 Progressive Conservatives
  5. 1980-1983 Liberals
  6. 1984-1992 Progressive Conservatives
  7. 1993-2005 Liberals
  8. 2006- Present Conservatives

Significantly Participates in:

  1. NATO
  2. NAFTA
  3. G8


  • Expenditure: 20 Billion USD
  • Active Personnel: 68,250
  • Males fit for service: 8 million
  • Females fit for service: 7.7 million
  • Military Commands: Army, Royal Canadian Navy,Royal Canadian Air Force, Canada Command

Military Suppliers (10 years):

  1. United States(3,997 Million USD)
  2. United Kingdom (634 Million USD)
  3. Germany (147 Million USD)
  4. Netherlands (134 Million USD)
  5. Italy (126 Million USD)

Military Leaders:

  • Thomas J. Lawson (Chief of Defence Staff)
  • Marquis Hainse (Army)
  • Mark Norman (Navy)
  • Thomas J. Lawson(Airforce)
  • Walter Semianiw (Canada Command)

Last Engagements:

  • Afghanistan
  • Iraq (2003-2011)
  • Libya
  • Mali

Security Issues:

  • Terrorism
  • Cold War

David Cameron: Leader Profile

Today we look at David Cameron, Prime Minister  of The United Kingdom. The United Kingdom (UK) is important to look at because:

  • The UK is inheritor of the great power status held until the 20th Century
  • The UK is a nuclear power
  • The UK holds a seat in the UN Security Council
  • The UK maintains cultural linguistic and legal ties with the other (colonial) inheritors of the British Empire, namely the commonwealth this includes Canada, India, Nigeria, Australia, Hong Kong and Singapore.
  • UK Elections are scheduled for May 2015

The UK has experienced a steady decline in the power and influence that it can project since the days of the Victorian era. With the union of Europe, American foreign policy, Chinese ascendency, Russian belligerence and Demographic rise of Brazil and India, the UK has less and less to say to its partners as a country. Despite the loss of governmental influence, London’s financial sector never the less holds significant influence on the global financial system and the wealth and commerce that other countries engage in. The english language is still the default lingua franca of business and Britain’s government is active in its pursuit of making the island nation a hub of travel and trade. Britain remains a constitutional monarchy, and the parliament including Mr. Cameron and public sector serve at the nominal pleasure and permission of the crown held by the Windsor family and the reigning Queen Elizabeth II. This arrangement between monarchy and democracy is part of the aesthetic appeal that makes the UK a significant tourist destination despite the absence of either sunny beaches or snowy mountains.

Background of The United Kingdom

The Leader Profile

dcameronName: David William Donald Cameron
Born: October 1966
Religion: Christian Anglicanism
Family: Wife, 4 Children (1 deceased)
Languages: English,


  1. Heather down School, Berkshire
  2. Eaton College
  3. University of Oxford, Brasenose College (BA Philosophy, Politics and Economics)


  • 1988-1993 Researcher- Conservative research department
  • 1994-2001 Director of Corporate Affairs – Carlton Communications(PR)
  • 2001- Member of Parliament
  • 2003 -2005 vice chairman of the Conservative Party
  • 2005-2010 Leader of the Opposition
  • 2010- Prime Minister

Extra Curricular:

  • Cycling
  • Travel and holidays
  • Faith
  • Family
  • Bullingdon Club
  • White’s Gentleman’s club
  • Dementia friend


  • Edward Milliband (leader of Labour Party)
  • Nigel Farage (head of UK Independence Party)
  • Zac Goldsmith (Conservative powerbroker)
  • Norman Tebbit (traditional Conservative)


  • Lord Ashcroft (Conservative Power Broker)
  • William Hague (Conservative MP)
  • Boris Johnson (Conservative Mayor of London)
  • Rebecca Brooks (former News UK)
  • Jeremy Hunt (Conservative Minister)
  • George Osbourne (Chancellor)
  • Grant Schapps
  • Nick Boles
  • Ed Vaizey
  • Patrick McLoughlin
  • Michael Gove
  • Jacob Rees-Mogg
  • Nick Clegg (Liberal democrat leader)
  • Ed Llewelyn
  • Steve Hilton

David_Cameron_portrait_2013Prime Minister Cameron describes himself as “a modern compassionate conservative”. He does not see himself as a deeply ideological person. Perhaps a significant indicator of Cameron’s ideological ambivalence is the failure to launch of the UK austerity programme of 2009 which took a back seat to gain political popularity and electability. David Cameron often references political polling and “what the people think” rather thank his own convictions. He expresses economically liberal and social conservative values but has liberal views on  sexuality and personal freedom. After the 2010 election, David Cameron was forced into an alliance with the Liberal Democrats lead by Nick Clegg. This coalition was smoother than anticipated perhaps because of the common liberal values shared by the leaders and main body of the parties.

Analysing David Cameron proves difficult because he is a very scripted person. This is an interesting sign in itself. Most of his speeches are written by professional speechwriters and he will always be seen, peering down at his script. British politics is now a notoriously stage managed affair and interviewers show some indicators that there are media handlers hovering nearby. British politicians also have a very fractious relationship with the British press and despite the stage management and soundbite culture, Cameron and other politicians show visible signs of strain when being interviewed. A lot of Cameron’s “tells” are sometimes in reference to the interviewer rather than the topic. Cameron is very media savvy. He spent his political career as a speechwriter/special advisor and non-political career as a director at a media company. He also has special relationships with media owners and people within the media sector.

David Cameron studied and emulates the successful gesticulations of Tony Blair the Centre-Left Prime Minister who lead Britain in the ’90s and early 2000s. Cameron has expressed admiration for the man and many of his speeches echo the former leaders mannerisms and talking points. David’s grooming for leadership used Tony’s template but pushing more Conservative values. In a way, the Conservative Party used Cameron as a “blank slate politician”, to push “Modern Conservatism” in the same way the Labour Party used “New Labour” under Blair. Unlike Blair, however, Cameron does not exude raw charisma and is much less likely to act in an executive manner without the full support of his inner circle. Blair, Cameron, Nick Clegg and Ed Miliband are typical of the European trend of young leaders.

In interviews and speeches, David Cameron exhibits the follow traits: David will usually have water near by and sip it more often than other political leaders. This could indicate the dry mouth of an extravert or using this action as a ploy to gather his thoughts while remaining active. Cameron will often lean on his left elbow which will come across as aversion when being addressed from the right side. Cameron does not exhibit engagement mirroring with interviewers of other leaders and his body gives very little away except when he is deliberately trying to convey an emotion or point. In fact Cameron tries to keep his body very still, adopting a pre-scripted power pose such as legs splayed (when standing) or foot forward (when at a podium). Cameron usually sits with feet straight down and fingers interwoven. The interwoven fingers suggests anxiety which ties into his role as a performer and his emotive quotes about heartbreak and depression. Cameron will use a chopping motion with his hands to underline his points. This motion is to indicate definitive thought with little room for compromise. Perhaps like many British politicians, Cameron cycles through pre-formulated talking points. Because communication is tightly controlled by himself and his handlers Cameron can become flustered if taken “off script”. Cameron is not a spontaneous speaker in the political arena. He has illustrated in interviews where he will still be thinking about and answering previous questions. This lack of spontaneity is because he is a meticulous planner. It also explains why he would not be keen on public forum debates. In March 2015 he rejected pressure to have a debate where it would be just between himself and the leader of the opposition but made a counterproposal of having a 7 party freeform all debate.

Myers BriggsDavid+Cameron+Campaign+Trail+London+_hErurZHF5yl

David Cameron presents as an Extraverted Sensing Thinker who tends to use Judgment to plan his activities and make decisions early. He derives control through maintaining institutions extensive planning and predictability. This would make him an ESTJ.

If this is the case then David Cameron is a logical, earnest traditionalist who enjoys order and regulation. He is a serious individual who is thorough and dependable. David Cameron is a joiner. He seeks out like-minded companions in politics, charities, civic groups, church and other service organizations. This is Illustrated by his years at the Bullingdon and White’s organisations and his creation of the EU Party (European Conservatives and Reformists) He has a great need for belonging and is reluctant to “go it alone”. David Cameron’s family is a central focus highlighting his wife and children is a genuine reliance on his family.

Tradition is important to the David. He is very proud of his family heritage which goes back to honored ancestors. He is quick to point out his Regal (William IV) Jewish, German, Welsh, English and Scottish ancestry. This gives him  a sense of family respectability and a sense of security and belonging.

Prime Minister Cameron has an acute sense for conservative values. Much of his evaluation of situations reflects their strong sense of what is “normal” and what isn’t. Cameron will use words like “nuts” when dealing with people who’s behaviour is completely off base to what he sees as normal. 

Cameron has a strong work ethic. He is used to working between 12 and 20 hours a day in his role as researcher and dedicates himself to doing the job. He believes that power, position and prestige should be worked for and earned. 


David Cameron is very family focused. These are conservative values which he personally espouses. Cameron has brought his family into the limelight as much as possible and sometimes in a way is not very flattering to him personally. There is an example of him leaving his child at a pub in 2012 His attitude towards family units extends to the Tory stance on gay civil unions which he championed. He also created tax breaks to incentivise marriage. Many of Cameron’s speeches are about putting family first.

“For me, nothing matters more than family. It’s at the centre of my life and the heart of my politics.”

“Here the picture is bleak: family breakdown, drugs, crime and incivility are part of the normal experience of modern Britain.”

“Asian families and communities are incredibly strong and cohesive, and have a sense of civic responsibility which puts the rest of us to shame.”

“I ask myself the question, why is it that we deny gay couples the ability to get married, and I don’t think that’s right.”

European Union

David Cameron has had a fractious relationship with the European Union. Early in his career he was against “Banging on about Europe” and he is very much for maintaining a strategic union with the rest of Europe. Cameron was part of the team that announced that the UK had been forced to withdraw from the European Exchange rate mechanism. Cameron’s line has hardened with the German lead EU especially with Conservatives and right wing parties at home becoming increasingly Eurosceptic. Cameron has no desire for a British exit of the European Union but he is preoccupied with renegotiating the terms of the relationship. Cameron and preceding prime ministers will have to come to terms of the loss of influence in Europe. At the same time Cameron is trying to claw back powers and relieve itself of the burdens of supporting the weaker economies in the EU. Under Cameron, Britain has often disagreed with decisions on leadership, economy, resources and trade. Cameron envisions Britain having a special status within the Union which benefits businesses and special interests. He would like to see flexibility and autonomy and less central planning. Cameron plans to lose the in-out referendum. At the same time he hopes it is enough of a threat to give him more bargaining power.

“Well I don’t think that the right answer is for Britain to leave the EU. I think the right answer is for EU reform and then a referendum.”

“Britain is at the heart of that Single Market, and must remain so.”

“I know that the United Kingdom is sometimes seen as an argumentative and rather strong-minded member of the family of European nations. And it’s true that our geography has shaped our psychology.”

“Britain is going to work with intensity and with grit to reform the EU day in day out over the next few years until we achieve it.”

“The Council nominated to vote Jean-Claude Juncker as the next president of the European Commission. Britain and Hungary opposed.”


Russia is a cause concerned for David Cameron. In the early 20th century the UK ensured that it developed and maintained a credible nuclear deterrent against a Soviet attack which never came and the UK still maintains trident carrying submarines in order to face Russia in a nuclear war. The United Kingdom also spends 2% of its GDP maintaining it’s military in case conflict was to occur. Despite the UK’s loss of power and influence Cameron maintains that the UK remain a credible counter to Russia, calling on the United States, NATO, G8 and its other leadership positions in international organisations to reinforce his position. While Germany and France attempt to lead diplomatically, Cameron is happy to use military aid and economic sanctions against Russia. This indicates more of the United Kingdom’s traditional stance than Cameron’s own innate convictions. While he leads the United Kingdom in its abhorrence of Russia’s actions in Crimea and support for the separatists, he is not overly preoccupied with international posturing. Before the Ukrainian crisis, Cameron maintained a formal but constructive relationship with the Russian Presidents, both Dimitri Medvedev and Vladimir Putin. Instinctually Cameron will tighten the screws of commerce rather than turn to posturing and diplomacy. Russia’s actions have caused great losses of opportunity for British manufacturers and trade.

“And there is rightly anger that a conflict that could have been curtailed by Moscow has instead been fomented by Moscow.”

“First, there has been a clear message sent out from this conference to Russia that what President Putin is doing is indefensible and wrong.”

“Britain is one of only four countries that currently spends 2% of its GDP on defence.”

“This European Council sent a clear and united message to Russia that its actions are in flagrant breach of international law and will incur consequences.”

“President Putin must recognise the legitimate election of President Poroshenko. He must stop arms crossing the border into Ukraine. He must cease Russian support for separatist groups. And third, if these things don’t happen, then sectoral sanctions will follow. The next month will be vital in judging if President Putin has taken these steps, and that is what I will urge President Putin to do when I meet him later today.”

“I very much agree that Britain and Russia have very strong business-to-business relationships; we have very strong people-to-people relationships.  In terms of the government relationship, it’s not been frozen.  President Medvedev and I have had very good meetings over the last year.”

United States

David CameronThe United Kingdom has lost its status of “special relationship” with the United States enjoyed during the 20th Century. Never the less, Cameron uses historical inclusive language emphasises shared language, culture, history and military victories. Cameron  aims to use this relationship as an economic tool but also as a way of increasing relevance and influence in Europe and globally. Dave feels and attempts to portray being “old fashioned” when speaking in the United States and tries to come across as a very approachable person rather than a head of state. Mr Cameron is group oriented and will commit to doing his “part” against ISIS, Russia, Syria and other common threats.

” Like my predecessors, I’m proud of our essential relationship and of Britain’s strong national bond with the United States of America.  I feel it in my bones.”

” America got bin Laden, and together with British and coalition forces, America has fundamentally weakened al-Qaeda.”

“And as fellow leaders, we’ve struck up, I believe, a really good partnership.  It is frank and honest.  We talk through issues very rationally.  We don’t need to remind each other of the basic threats that we face, we know them.”

“So, I am a little embarrassed as I stand here, to think that 200 years ago my ancestors tried to burn this place down.”


The National Health Service is an institution that a majority of people in the UK is especially proud of. This concept of socialised healthcare is not something that naturally sits within the Conservative ideology. Never the less, free healthcare especially for voting pensioners is a “sacred cow” that Cameron is keen to show reverence to. Despite many overtures to preserving the NHS, the Conservative party has implemented swingeing cuts to the service in order to balance the budget. Cameron has attempted to sell off parts of the NHS including the NHS database to recover the 6.5-6.2% of GDP that it costs the United Kingdom.

“A national asset in the NHS.”

“Compared with 2010, there are over 5,000 more doctors working in our NHS, and there are 6,500 fewer managers.”

“We need to change the NHS to make it work better today.”

“And ours is the first health service in the world where we have introduced a legal duty to promote research.”

“The UK is going to be the world leader when it comes to making this kind of data available and we’re going to do this by harnessing the incredible data collected by our National Health Service.”

“We’re wasting too much money on empty bureaucracy when it could be spent on the frontline.”

“But let me also be clear, no: we will not be selling off the NHS, we will not be moving towards an insurance scheme, we will not introduce an American-style private system.”

“So, for me, it is not just a question of saying the NHS is safe in my hands – of course it will be. My family is so often in the hands of the NHS, so I want them to be safe there.”

David Cameron is a modern traditionalist and a liberal conservative. He wants to be a locally oriented world leader and inside Europe but outside of it’s bureaucracies. He heads the UK which is a democratic constitutional monarchy and a kingdom that is united and strong and yet devolving and diminishing. Cameron will spend an inordinate amount of time squaring all of these circles along with the dichotomy of being an ordinary family guy in an extraordinary position of power. He is a team player, relying on personal relationships and his is an extensive planner, relying on scripted actions and responses. Throughout his leadership he will continue to balance conflicting forces and maintain his public relations face as leader of the Conservative Party and United Kingdom.


Similarities to Blair, PR

David Letterman
Conference British chamber commerce
Channel 4 debates
Easy interview with ITV
With Nick Clegg
Conservative Party conference
BBC riots and moral relativism

United Kingdom


  • GDP: 2.678 trillion USD
  • Sectors: Agriculture 0.7% Industry 20.5% Services 78.9%
  • Unemployment: 7.2%
  • Import Partners: Germany, China, Netherlands, USA
  • GINI per capita: $41,680
  • Fitch Rating: AA+ Stable
  • 4 Largest Urban Areas: London, Birmingham, Manchester, West Yorkshire.


  • Population Size: 64.1 Million
  • Religion: 4.8% Muslim, 59.3% Christian 32.3% No religion (or not stated)
  • Media Age: 40.4 years
  • Languages: English
  • Literacy: 99%


  • Total: 243,610 sq km
  • Land: 241,930 sq km
  • Water: 1,680 sq km
  • Border countries: Ireland,


  • Radio: BBC Network, Global, Bauer, Communicorp, UTV, Orion, Other
  • Television: BBC, ITV, Channel 4, Channel 5, Sky.
  • Print: News UK, Mail, Mirror, Telegraph, Independent, Guardian, Star, Express, Times, Evening Standard, Metro
  • Internet: 82% penetration
  • Mobile phones: 99%
  • Smartphones: 61%


The United Kingdom of Great Britain came into being as a personal Union between the Kingdom of Scotland and Kingdom of England in 1707. It is a constitutional monarchy composed of a Royal Family which does not exercise executive powers and a parliament which is headed up by a prime minister. In 2010, Conservative party leader, David Cameron lead his party to emerge as the strongest party and formed a coalition government with the Liberal Democrats. Elections are scheduled for 2015. In the 19th century the British Empire covered one-fourth of the earth’s surface. The UK went into decline during two world wars and also by the Irish Republic’s withdrawal from the union. The British Empire lost nearly all of the commonwealth and overseas territories and rebranded itself as an active member of the European union of nations while remaining outside of the economic and monetary union. The UK still holds residual influence with the United States, UN Security council, NATO and the Commonwealth.

Suffrage: 18

Voting Patterns:

  1. Labour(1945)
  2. Conservative(1951)
  3. Conservative(1955)
  4. Conservative(1959)
  5. Labour(1964)
  6. Labour(1966)
  7. Conservative(1970)
  8. Labour(1974)
  9. Conservative(1979)
  10. Conservative(1983)
  11. Conservative(1987)
  12. Conservative(1992)
  13. Labour(1997)
  14. Labour (2001)
  15. Labour (2005)
  16. Conservative(2010)

Significantly Participates in:

  1. NATO
  2. European Union
  3. G8
  4. UN Security Council


  • Expenditure: 62 Billion USD
  • Active Personnel: 191,410
  • Males fit for service: 12 million
  • Females fit for service: 11 million
  • Military Commands: Army, Royal Navy, Royal Air Force

Military Suppliers (10 years):

  1. United States(2,969 Million USD)
  2. Netherlands (514 Million USD)
  3. Germany (349 Million USD)
  4. France (345 Million USD)
  5. Sweden (243 Million USD)

Military Leaders:

  • Nick Houghton (Chief of Defence Staff)
  • Nicholas Patrick Carter (Army)
  • George Michael Zambellas (Navy)
  • Andrew Douglas Pulford(Airforce)

Last Engagements:

  • Falklands
  • Gulf War I
  • Gulf war II
  • Afghanistan (2002)
  • Balkans
  • Northern Ireland
  • Libya

Security Issues:

  • Terrorism
  • Radical Islam
  • Cold War

Goodluck Jonathan: Leader Profile

Today we look at Goodluck Jonathan, President of Nigeria. Nigeria is important to look at because:

  • Nigeria has the largest economy in Africa
  • Nigeria is the largest OPEC country in Africa relying heavily on oil revenue
  • Democratic presidential elections are to be held in March 2015 and has a risk of violence
  • The violent group, Boko Haram has operations in Northern Nigeria
  • Nigeria is around 50% larger than Afghanistan
  • Nigeria is a country with two significantly large distinct religious groups
  • The median age of Nigeria’s population is 18-19 years old
  • Nigeria has significant diasporas in Europe and the United States
  • Nigeria has a history of violent struggle, weak democratic institutions and corruption
  • China and Nigeria have a significant trading relationship under the current regime

Nigeria’s economic and demographic profile has all the ingredients for fragmentation, state fragility/failure and harbouring extremism. Should Nigeria devolve as a result of weak and failed leadership, the implications for the region and interested economic and cultural partners around the world could be significant.

Background of Nigeria

The Leader Profile

  • Name: Goodluck Ebele Azikiwe Jonathan
  • Born: November 1957
  • Religion: Christian
  • Family: Wife, 2 Children
  • Languages: English, Izon, Nembe, Epie-Atissa, Ogbia and others
Goodluck Jonathan

Goodluck Jonathan








  • Canoe making
  • University of Port Harcourt Zoology B.Sc.
  • University of Port Harcourt Hydrobiology M.Sc.
  • University of Port Harcourt PhD (Incomplete)


  • Education inspector
  • Lecturer
  • Deputy Governer of Bayelsa (1999-2005)
  • Governor of Bayelsa (2005-2007)
  • Vice President (2007-2010)
  • Acting presedent (2010-2011)
  • President (2011-2015)

Extra Curricular

  • Football (Soccer)
  • Environmental protection officer
  • Canoe maker (as a child)


  • Tam David-West (Petrol subsidies)
  • Ibrahim Babangida(Former military president)
  • Northern factions within his People’s Democratic Party(PDP)
  • Henry Okah (Niger Delta guerrilla leader)
  • Mohammed Yusuf (Boko Haram leader)


  • Chinese premiership
  • African Leaders
  • Southern factions within PDP


Goodluck Jonathan is described in some sources as beleaguered, embattled, powerless and lacking confidence. Despite these descriptions, Jonathan’s party, the PDP, has enjoyed widespread popularity inside his cogoodluck J3untry and in reputable polls. He wears a hat in all of his public appearances. This is a traditional bit of symbolism employed by some African leaders to show high status and poise. It is a quietly stated crown. He will usually wear a black trilby. In his own words “You can tell the character of a man by the hat he wears, and how he wears it.”. He has also said, “I was very weak, but once I discovered the secrets of hats, I was able to transform myself into a bold and confident person.”


President Jonathan is not a natural speaker, he is soft spoken and can often be seen reading from prepared notes. When speaking interactively and formally he can sometimes display a lack clarity and will sometimes spend a lot of time speaking in general terms rather than addressing the question or point. When confronted, Jonathan will fold his arms and his eyes dart around when being firm strongly suggesting that he would always prefer to avoid conflict.

Jonathan adopts a feet-forward, leaning, slouch when being interviewed and usually has to adjust himself when he slips too far down into his seat. His face is very animated, easily displaying a range of emotions from anger and annoyance, to pleasure and confidence. He tends to gesticulate with only one had and usually within the frame of his own body.  Along with his laced fingers, these are indicative of marked introversion and ongoing internal dialogues. He shows a lot of evidence of being very intelligent and on the topics that he is comfortable with he can easily speak about with great confidence and knowledge. While his conversations are reactive in nature (rather than active) they are usually very thoughtful. His impromptu speeches are usually punctuated with the “intellectual stammer” displayed by university professors and American president, Barak Obama.

Goodluck Johnson is fond of using examples, imagery and allegory in his conversations. He communicates best with representations.

Despite many speeches promising decisive actions, Jonathan tends to be very pensive in his political life. He is collaborative in his approach, depending on alliances and consensus rather than using personal charisma to get things done. Another contradiction is that Goodluck Jonathan will not “confront” the issues head on. In interviews he appears very pained to confront interviewers. For Jonathan, Boko Haram, Corruption and the economy are best tackled with logic, systematic and consensus driven structures which will “take time”.

Jonathan-Goodluck-1Jonathan is also wary of Africa’s history of strongmen. He stresses building systems as opposed to executive action. In his words, “leadership in Africa had failed on two important counts: (1) To Institutionalise democracy so that government was run transparently and for the benefit of the people; and (2) To inculcate, by personal example, in public officials and the general public values and codes of behavior consistent with operating a modern democratic nation- state.” Statements like these shows that he has little taste for personal power and legacy building.

Like many democratic African leaders, the prospects of civil war, military dictatorship and coup-de-tat looms in the background of President Jonathan’s mind. While religious and ethnic tensions are downplayed (especially with Boko Haram) Nigeria is notably a federalized country with literally hundreds of divisions between the oil rich south and Muslim north. Jonathan is from the south but he is not from a strongman or military background. Allegiances to him are based around the traditional allegiance to the PDP rather than his Ijaw ethnicity or Christian religion.

President Goodluck Jonathan presents as an introverted intuitive thinker who tends to withhold judgement and delay on important decisions. This would make him and INTP using the Myers Briggs Type Indicator.

If correct, then Jonathan is quiet and analytical who prefers to spend long periods of time on his own or with his very close relations. He is scientifically minded and enjoyed helping the environment and people in his career. While his hat wearing is customary, the wearing of a western hat is a way of him ensuring that he stands out. Similarly while his hats are often western, he does not dress western, and tends to wear dark coloured but otherwise West African style clothing. This indicates that he is “bucking” at both trends of being “too African” or “too Western”. He will be consultative and rely on a wide variety of sources for opinions and support. He is charming and witty when among people that he gets along with. He will be very reluctant to get into a situation that he may fail at and will often seek regional and international support for any situation that he thinks is too much for him to handle.

Jonathan is very intelligent. He can grasp and convey many very complex ideas and this is tempered by how thorough he is willing to explain these complex ideas, which can be too much for the purpose of the situation. His keen observations on other international actors allows him to always give appropriate responses to situations within his country, regionally and internationally.

Jonathan lacks a bombstic and iconoclastic personality. He also suffers from the same affliction that many leaders from the African continent suffer: There is a lack of confidence to act on the international stage. There is also likely to be a complex of inferiority when addressing the former colonial, military and economically superior powers.

Jonathan comes from a strong Christian background. He will usually use religious overtones in his speeches and justifications for his actions. The only place that Jonathan is seen without his hat will be in a church. Goodluck does not use religion as a divisive tool however and seems to use it as merely an identifier. Pentecostal and protestant Christianity is a strong influence in southern Nigeria.

Themes and Quotes:

Oil and the Economy

 Nigeria is a member of OPEC and is the biggest exporter in Africa. Oil revenues accounted for around  75% of budgetary revenues and 95% of export revenues in 2013 (World Bank) and around 15% of GDP. One of Jonathan’s aims is to diversify the Nigerian economy away from oil revenue and to agriculture to feed his young and growing population. Jonathan has made tentative efforts to control corruption surrounding the oil industry which is owned and operated by multinational, American and European companies. He helped to negotiate peace talks with the Niger Delta rebels who are part of his ethnicity. His approach to stolen oil is that this is being stolen for large foreign companies who knowingly refine and profit from the proceeds of crime. In this regard, he takes a long view to solving the problem.

Nigeria has China as a significant trading partner. Nigerian polls indicate that the country has one of the most pro-Chinese populations in the world. In the past decade, China has secured oil deals and contributed to infrastructure and military developments. This relationship is an obvious threat to Western interests.

“Oil companies investing 1 billion in project and less than 100,000 in local economy.”

“focus on diversification of non oil aspects of our economy”

“Agriculture is key because it employs (people)”

“we are intervening massively in agriculture.”

“Now we have mortgage and financing”

“Ordinarily by now, Nigerians needn’t be talking about power, because most of you who have been to Nigeria, you see the volume of gas we burn every day from the oil industry activities. If we even have to convert 50 percent of the gas we burn to power, I don’t think we’ll be talking about power.”

“The international community must support Nigeria”

“The stolen crude is refined abroad”

“We have privatized….(electricity and other infrastructure)”

Boko Haram

Northern Nigeria is primarily populated by muslims. Jonathan sees the threat of Boko Haram as a terror threat and not a religious one. He sees it also as a regional and an international threat rather than a local one. He does not see the threat as one to the integrity of Nigeria or to the main part of the Nigerian population. Though he is quick to compartmentalise the problem, he continuously calls on international aid to counter the threat and seems unwilling to dedicate himself or the Nigerian Army to unilateral action. Accusations of brutality by the armed forces may also be a factor in staying his hand. Failures by “greater powers” to controlled insurgencies (references to Afghanistan, Iraq, Yemen, etc.) is also part of his rational for not taking a more violent approach to addressing the group.

“Boko Haram is a local terror group”

“We should not play politics with Boko Haram”

“Overall it does not effect the Nigerian Economy”

“Some are not Nigerians but most are Nigerian”

“Just criminal elements”

“It worries me”

“Issue of Terror is imported from North Africa”

“reduce the collateral damage on the population”

“We are trying, I don’t want to rate myself.”

“We have the political will to get where we are going.”

“They have violated the culture and peaceful way of life in our country which took generations to build”.

“We are committed to working with other nations, other friendly governments to make sure we contain the problem in Mali.”

“We call on the rest of the world to work with us.”



9 in 10 Nigerians suspect their government is corrupt. Faith in the electoral process is very low. Jonathan also takes a very systematic approach to corruption. He is very reluctant to go after corrupt individuals and confronting it head on. Instead he has made tactical moves in his own party and with legislation to cut off the sources of corruption. He is a big believer in making processes more transparent and recorded in order to prevent future corruption. One source of corruption was the fuel subsidy, allowing actors within Nigeria to buy cheap fuel and then sell it at full price outside of the country. Jonathan got rid of the subsidy and this proved very unpopular. Similarly, Jonathan calls on consensus and support to combat other forms of corruption (such as oil theft) and graft.

“Killing robbers don’t stop robbery. Throwing people into jail won’t stop corruption.”

“Leave us who have dead to bury our dead.”

“Main issues are corruption”

“And for now our domestic focus must be on electoral reform, delivering peace dividends to the Niger Delta and the rest of the country, and standing strong on our resolve against corruption.”

“The issues of corruption that also bother us is also human factor. In every society, it’s difficult to say you can eradicate corruption. But we’ve set up the machinery to make sure that we continue to reduce it. The war against it will be sustained and will continue.”

“…ensure progressively improved electoral process…”

“Strengthen Institutions to prevent corruption”

“Modern science will prevent corruption”



Many of Jonathan’s conversations and speeches suggest that he is taking a long view on Nigeria. He has “written off” the older generation and is creating a Nigeria in which the young population can find opportunity.  Having grown up in civil war and military dictatorships, he does not have a great deal of faith in the people of his generation. He is hoping to put the countries violent and corrupt past behind him. Perhaps drawing from the old testament, he sees himself as a post-Moses leader of the Israelites biding time in the wilderness before leading the new generation to the promised land. He is very cautious not to squander Nigeria’s petroleum based wealth on crowd pleasing gestures or unilateral adventures. His goals for Nigeria a very strategic and far beyond the headlines. Many of his promises in regards to Nigeria are purposely worded so that he makes long term goals seem like short term goals but he will almost always caveat himself with “not done overnight”.

“Nigeria must move forward”

“The young people must redefine this country”

“…..not done overnight”

President Goodluck Jonathan acts as if he is a small player in the bigger movement of his PDP party, Nigerian petroleum wealth, Nigerian development and continuing Islamic terrorism. By all accounts including his own, he is a meek and humble man, an intelligent civil servant who just happens to have executive powers over one of the largest African powers on the continent. That being said, there are many examples of Jonathan making political manoeuvres, strategic promotions and firings to achieve long term goals. Much in the same way as he was a strategic success story, he employs indirect and deliberate actions to achieve his goals.

goodluck J2









CIA World Fact Book

Fitch Ratings Agency

World Bank




CFR think tank



Bloomberg interview

Global Conversations interview

CNN interview

Al Jazeera interview

Speech to voters

Media Chat